Marketing Lead

Rockwall, TX (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive trade show planning and collateral coordination across teams to generate leads and support sales campaigns.

  • Own trade show planning, collateral, booth graphics, and on-site execution.
  • Must-have: 1-3 years of marketing experience with strong communication skills.
  • Standout: Experience coordinating multi-brand trade shows and asset management.

Job Description

Responsibilities

  • Trade Show planning and coordination with cross functional teams.
  • Coordinate proper literature and collateral for trade shows.
  • Develop and coordinate graphics for trade show booths.
  • Attend trade shows and work the booth alongside sales team as needed.
  • Conduct pre-show and post-show meetings with internal team.
  • Develop market specific messages and execute communication campaigns with prospects & customers pre-show through email and social media.
  • Manage lead follow up post show.
  • Manage trade show assets stored/rented from partner.
  • Order Business Cards and apparel for employees as needed.
  • Keep inventory and organization of collateral and giveaways.
  • Management of social media and influencer marketing activities.
  • Manage projects within the marketing department adhering to the marketing strategy.
  • Effectively use Sales Force CRM Tool to market to customers and prospects.
  • Design new or refresh existing marketing collateral as needed.
  • Work various graphics artist projects as needed to support a variety of marketing collateral and other marketing projects.
  • Manage website content for all brands.
  • other duties as assigned by your supervisor

Requirements

  • Bachelor’s degree in Marketing, Business, or related field.
  • 1-3 years experience working in Marketing.
  • Willing to travel 20%-30%.
  • Role is full time in office in Rockwall, TX.
  • Experience with graphics design programs.
  • Outstanding verbal and written communication skills.
  • Good organizational skills.
  • Must be a self-starter and motivated.

Benefits

  • Medical, Dental, Vision insurance
  • Disability insurance
  • Life insurance
  • Flexible Spending Account & Health Savings Account
  • Paid time off (PTO)
  • Maternity & Paternity leave
  • Employee Assistance Program
  • Tuition reimbursement
  • 401(k) $1-$1 match, up to 6% - vest immediately
  • 401(k) additional profit sharing – up to 3%
  • Employee Stock Ownership Plan (ESOP)
  • UKG Wallet, choose how and when to get paid
Balco, Inc. logo

Balco, Inc.

Balco is a leading manufacturer of pre-engineered and custom architectural building components offering worldwide service and distribution for the commercial construction industry.With 60 years of experience, Balco has set an industry benchmark with our highly skilled engineers, manufacturing processes, and drafting designs. We customize our products to fit your projects’ needs. At Balco, we are dedicated to bringing you the highest quality products at competitive prices. Let us be an integral part of your next project.Our products include:• Expansion Joint Covers• Partition Closures• Fire Barriers• Floor Mats & Grids• Stair Nosings• Trench & Access Covers• Photoluminescent Egress

Founded in 1957
Wichita, Kansas, USA
111 employees (8 in marketing)

Traffic Signals

Monthly Visitors
7.9K
Traffic Source Mix
Search
32.6%
Direct
45.6%
Referral
6.7%
Social
13.3%
Paid
1.6%

Headcount Trend

Current headcount: ~111

Marketing Team

Marketing Team Size
3 (3% of company)

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