Responsibilities

• Copywriting and assisting with creating marketing materials.
• Participating in brainstorming sessions and offering creative input.
• Conducting audience and campaign research to inform strategies.
• Executing mailings and supporting campaign logistics.
• Updating and maintaining departmental organizational documents.
• Assisting in evaluating the ROI of marketing campaigns, with a focus on advertising.
• Learning to maximize consumer engagement to drive conversions.
• Learning and networking with ABRAMS employees, publishing professionals, and fellow interns for academic credit.
• Gaining hands-on exposure to the publishing industry, from concept to finished product.
• Supporting research, project work, and day-to-day tasks within the assigned department.

Requirements

• Must be currently enrolled as an undergraduate or graduate student at an accredited academic institution; not open to recent graduates.
• Must be enrolled in a college program offering internship credit.
• Strong interest in pursuing a career in publishing, particularly in marketing, with a passion for books.
• Balance of creativity and analytical skills, with an interest in connecting directly with consumers.