Marketing Intelligence Analyst III (Onsite) at SWBC | San Antonio, TX

SWBC

Marketing Intelligence Analyst III (Onsite)

San Antonio, TX (On-site)

Salary Not AvailableSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own the analytics backbone for integrated marketing, turning data into action across channels, CRM, and campaigns.

Own measurement framework and dashboards to reveal campaign ROI and funnel performance.
Lead data quality, governance, and experimentation to elevate marketing insights.
Collaborate across marketing and sales to convert insights into optimization bets.

Job Description

Partner with executive stakeholders, marketing leadership, and cross-functional teams to deliver data-driven insights that guide performance measurement, optimization, and decisions.
Champion analytics innovation by enhancing data capabilities, supporting digital transformation, and evolving how marketing leverages data to drive growth.
Build, manage, and optimize robust analytics across omnichannel marketing campaigns, MarTech platforms, CRM systems, and databases.
Implement and continuously improve conversion tracking and data collection using GA4, Google Tag Manager, 3rd party ad pixels, including enterprise-grade schemas and taxonomy.
Deliver insightful reporting and analysis across weekly, monthly, and ad hoc cadences, including campaign effectiveness, ROI, attribution, and pipeline forecasting.
Analyze full-funnel marketing performance to identify trends, optimize conversion and engagement, and improve channel efficiency.
Design and maintain best-in-class dashboards using Data Studio (Looker), Power BI, Tableau, or similar tools to provide clear and actionable performance visibility.
Develop and refine key audience segments for targeting and personalization using behavioral, CRM, and campaign data.
Ensure data quality, governance, compliance, and adherence to benchmarks and industry best practices while promoting a test-and-learn culture through experimentation and mentorship across the marketing team.

Bachelor’s degree in Analytics, Business, Computer Science, Engineering, Finance, Marketing, or a related discipline.
Minimum five (5) years of progressive experience in marketing analytics, digital analytics, or data analysis.
Demonstrated experience in B2B/B2C financial services environments is highly valued.
Expert-level proficiency with Google Analytics (GA4), Google Tag Manager, Google Search Console, and Google Ads (certification preferred).
Experience working with CRM and marketing automation platforms such as HubSpot, Salesforce, or similar technologies.
Demonstrated ability to measure and analyze performance across integrated marketing channels, including CRM, AI-driven tools, email, paid and organic media, SEO/SEM, social, and web.
Advanced proficiency building dashboards and visualizations using Looker Studio (Data Studio), Power BI, Tableau, or comparable BI tools.
Proven ability to translate complex data into clear, actionable insights that inform strategy and drive business outcomes.
Strong understanding of data management, governance, system integration best practices, and regulatory compliance.
Solutions-oriented mindset with a curiosity for innovation, experimentation, and continuous improvement.
Excellent communication skills with demonstrated success collaborating across cross-functional teams and presenting insights to stakeholders.

Bonus experience with cloud data platforms and analytical tools such as BigQuery, Snowflake, AWS, Azure, or Python.

Competitive overall compensation package
Work/Life balance
Employee engagement activities and recognition awards
Years of Service awards
Career enhancement and growth opportunities
Leadership Academy and Mentor Program
Continuing education and career certifications
Variety of healthcare coverage options
Traditional and Roth 401(k) retirement plans
Lucrative Wellness Program

SWBC

3.3 Glassdoor

Headquartered in San Antonio, SWBC is a diversified financial services company co-founded in 1976 by Charlie Amato and Gary Dudley on the principles of providing excellent customer service and putting clients and their needs first. As an international financial services company, we provide quality products and services to help financial institutions, businesses, and individuals meet their goals. We are licensed to market and service a variety of financial products in all 50 states, offering solutions through several wholly-owned subsidiary corporations.What separates us from the rest:•We’re dedicated to security.•We consistently invest in technology.•We invest in our team members.•We have a strong marketing team.•We’re a relationship-based company.Follow us, and let’s move Forward. Together.

Founded in 1976

San Antonio, Texas, USA

1.9K employees (50 in marketing)

www.swbc.com

55% recommend to a friend

99% CEO approval