Senior Manager, GTM Strategy & Process Optimization
ServiceNow
San Diego, CA (Remote)
$140K/yr - $245K/yrIn-houseFull-timeSenior level10+ years exp.
2 hrs ago
Marketing / GTM Engineer
USA (Remote)
Salary Not AvailableMid LevelFull time
Posted 3 months ago
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Job Summary
Drive multi-channel marketing operations and lifecycle programs (email, paid social, CRM alignment) to grow revenue.
- Own lifecycle email + paid social campaigns and marketing ops integrations.
- Must-have: Hands-on CRM/ESP experience (HubSpot, Salesforce, or equivalent) with automation.
- Standout: Proficiency with AI tools to accelerate automations and landing-page work.
Job Description
Responsibilities
- Email Marketing & Lifecycle Design, build, and optimize email campaigns across the full customer lifecycle — welcome sequences, nurture flows, re-engagement, and post-sale communications. You'll own deliverability, segmentation, A/B testing, and reporting. You care about open rates, but you care more about revenue attribution.
- Facebook & Paid Social Advertising Plan, launch, and manage Facebook and Instagram ad campaigns. This includes audience building, creative testing, retargeting strategies, and budget management. You'll continuously analyze performance and iterate to improve ROAS and reduce CAC.
- Sales Enablement & Alignment Work closely with the sales team to ensure marketing efforts translate into qualified pipeline. Build and maintain lead scoring models, handoff workflows, and reporting dashboards that give sales clear visibility into where leads come from and how to prioritize them.
- Marketing Operations Own the marketing tech stack — CRM, email platform, ad accounts, analytics tools, and the integrations between them. Build automations that eliminate manual work, ensure clean data flows, and enable the team to move faster. You'll be the person who makes sure nothing falls through the cracks.
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Traffic Signals
Monthly Visitors
94.4K
Monthly Google Ads Budget
$3.5M
Traffic Source Mix
Search
43.5%
Direct
45.5%
Referral
5.7%
Social
4.5%
Paid
0.6%
Headcount Trend
Current headcount: ~41
Marketing Team
Marketing Team Size
2 (5% of company)
