Responsibilities

• Client Intelligence & Analysis : Mine 3-4 years of client data—bookings, revenue, repeat rates, referral sources, company names, job titles. Segment our clientele into clear profiles. Answer the questions we've never had time to ask: Which industries produce our highest-value clients? What channels bring the best retention? Where's the untapped growth hiding?
• Brand Strategy & Positioning : Turn data into direction. Define our target client segments, value propositions, and messaging architecture. You'll help answer: "Who are we really for, and why should they care?"
• Content & Presence : Own our LinkedIn presence, email marketing, and brand content. Write copy that sounds like a human being, not a corporate template. Every word should reinforce: See people. Know people. Serve people.
• Warm Referral Activation : Systematize and scale the referral networks that already exist—hotel concierges, executive assistants, corporate travel managers, private aviation partners. Our best clients come through relationships. You'll make that a repeatable system, not just the founder's personality.
• Partnership Outreach : Research, draft, and manage outreach to institutional partners: corporate travel platforms, luxury hotels, and executive protection firms. Open doors we haven't knocked on yet.
• Campaign Execution : When the foundation is ready, plan and execute targeted, low-budget campaigns on LinkedIn, industry publications, and events. No spray-and-pray. Precision.
• Performance Tracking : Set KPIs, track what works, and report with honesty and clarity. We don't do vanity metrics. We measure what actually drives growth.
• Cross-Functional Collaboration : You won't work in isolation. You'll be a core member of the Premier brand team, meeting weekly with the Creative Director, Founder/CEO, Web Designer, and Web Developer. We'll align on priorities, share insights from our respective work, and sharpen each other's thinking. Your client intelligence will shape the website. The website will shape your campaigns. The campaigns will shape how the reservations team talks to clients. We build together.