Marketing & Growth Specialist at Pregnancy Resource Center | Naples, FL

Pregnancy Resource Center

Marketing & Growth Specialist

Naples, FL (Hybrid)

Salary Not AvailableMid Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own end-to-end patient marketing and conversion lifecycle, shaping strategy, campaigns, and partner programs to drive timely appointments and referrals.

Responsible for patient marketing strategy targeting women in need and aligning messaging across digital and community channels.
Own the full patient journey from first contact to appointment completion, including website optimization, texting, retargeting, and follow-up cadence.
Lead partnerships with vendors and referral networks, plus events and community outreach to sustain conversions and drive referrals.

Job Description

Develop and lead a comprehensive patient marketing strategy targeting women most in need of services
Plan, execute, and continuously refine marketing campaigns across digital and community channels
Analyze performance data across all channels and make strategic adjustments
Identify opportunities to improve patient conversions and reduce drop-off points
Ensure alignment across messaging, campaigns, and platforms
Oversee and optimize the full patient journey- from first contact to appointment completion
Develop and refine communication strategies including texting and retargeting campaigns
Improve appointment set rates, show rates, and follow-up engagement
Use data insights to continuously improve messaging and timing
Manage and optimize the patient-facing website for user experience, accuracy and conversion performance

A committed Christian who supports the mission and values of the organization
Bachelor's degree in marketing or related industry
2-5 years' experience in marketing, communications, or outreach with both strategic and executional responsibilities
Strong understanding of digital marketing, social media and performance analytics
Ability to analyze data and translate insights into actionable improvements
Excellent communication, writing, and organizational skills
Experience working with vendors, platforms, and marketing tools (e.g., social media, website CMS, email platforms)
Ability to manage multiple priorities in a fast-paced environment

Pregnancy Resource Center

The Pregnancy Resource Center (PRC) is an interdenominational, Christian organization that was established as a 501(c)(3) charitable organization in 1989. The PRC works in partnership with local corporations, foundations, and individuals to provide young adults with high-quality, professional, positive alternatives to an unplanned pregnancy throughout Pittsburgh, the South Hills, Washington County, and Homestead communities. Everything is free to our clients because we’re a non-profit and supported by individuals and organizations that care.Over the years, the PRC has expanded its services to include free pregnancy testing and options counseling; ultrasound; STD testing and treatment; post-sexual assault counseling; post-abortion counseling; IN THE KNOW Educational Programs; and other support services. In August of 2012, the PRC opened its first satellite office in Homestead, PA. In 2014, the PRC is growing again and expanding their services by purchasing a Mobile PRC Clinic. Our RV will be able to go to women who can't come to us. Our mission is to empower, encourage, and educate sexually at-risk young adults with the truth through medical and support services.

Founded in 1989

Pittsburgh, Pennsylvania, USA

226 employees (4 in marketing)

prcsh.org