Marketing: Growth & Partnerships at Garena | USA

Garena

Marketing: Growth & Partnerships

USA (Remote)

Salary Not AvailableMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own the U.S. early growth loop for a new AI-native social product, coordinating content seeding, creator partnerships, and grassroots campaigns while translating youth culture signals into timely growth actions across communities and agencies.

Growth ownership: content seeding, acquisition campaigns, launch activations, grassroots experiments
Ecosystem building: recruit and activate creators, micro-influencers, campus groups, and niche communities; build agency and partner networks
Signal to action: track memes and youth culture trends; turn signals into growth initiatives and product feedback

Job Description

Responsibilities\n

Own U.S. cold-start growth: content seeding, acquisition campaigns, launch activations, and grassroots experiments
Recruit and activate early users, creators, micro-influencers, campus groups, and niche communities
Run social-native campaigns across TikTok, Instagram, YouTube Shorts, Reddit, Discord, or any relevant online communities
Build partnerships with U.S. marketing agencies, creator networks, community operators, campus groups, and distribution partners
Track U.S. social trends, meme culture, creator behavior, youth culture, and emerging communities; turn signals into timely growth and partnership ideas
Share clear U.S. market feedback with internal teams to support product, content, positioning, and growth decisions

\n\nRequirements\n

Bachelor’s degree or above
3-5 years of experience in digital marketing, growth marketing, social media, creator partnerships, partnership marketing, or consumer internet products
Strong understanding of the U.S. digital market, especially social media, creators, online communities, and youth culture
Experience with consumer digital products, social platforms, entertainment products, creator tools, marketing agencies, or internet-native brands
Able to plan and execute acquisition campaigns, creator outreach, social growth experiments, or launch activations
Deep familiarity with TikTok, Instagram, YouTube Shorts, Reddit, Discord, meme culture, and creator behavior
Able to spot early trends, explain why they matter, and turn them into growth actions
Experience working with creators, agencies, online communities, campus groups, or digital ecosystem partners
Hands-on operator: can build lists, send outreach, coordinate creators, test messaging, launch campaigns, and move fast
Strong English communication; able to explain U.S. market context clearly to a global team

\n\nNice to have\n

Existing U.S. network across creators, agencies, creator collectives, campus groups, or online communities
Experience launching a product, campaign, creator program, ambassador program, or community from zero
Experience with influencer seeding, grassroots acquisition, referral loops, social growth loops, or partnership-led growth
Familiarity with AI products, social AI, creator tools, editing tools, entertainment apps, or digital communities

\n\nBenefits\n

Founding U.S. ops team for a new AI-native social product
High ownership across growth, acquisition, partnerships, creator ecosystem, and market operations
Direct collaboration with product, ops, and business leads
Startup speed with larger organizational resources and support
Flexible / remote work arrangement

Garena

4.1 Glassdoor

Garena is a leading global online games developer and publisher. Free Fire, its self-developed mobile battle royale title, is the most downloaded mobile game in its genre for seven consecutive years, according to Sensor Tower App Performance Insights. The title has also ranked as the world’s most downloaded mobile game across multiple years since 2019.Garena is run by passionate gamers and has a unique understanding of what gamers want. It exclusively licenses and publishes hit titles from global partners – such as Arena of Valor and Call of Duty: Mobile – in selected markets globally. Garena champions social and entertainment experiences through games, enabling its communities to engage and interact. Garena is also a leading esports organiser and hosts some of the world’s biggest esports events.Garena is a part of Sea Limited (NYSE:SE), a leading global technology company. In addition to Garena, Sea’s other core businesses include its e-commerce arm, Shopee, and digital financial services arm, Monee. Sea’s mission is to better the lives of consumers and small businesses with technology.

Founded in 2009

Singapore, SGP

6.1K employees (1,605 in marketing)

www.garena.com

67% recommend to a friend

71% CEO approval