Responsibilities

• Own end-to-end execution of marketing campaigns, launches, and promotional initiatives
• Build and manage timelines ensuring all deliverables are completed on schedule
• Coordinate across Marketing, Creative, Tech, and Customer Success to keep execution moving
• Manage and execute a backlog of CRO tests including landing pages, offers, and checkout flows
• Ensure all tests are properly scoped, quality checked, and launched on time
• Support continuous optimization of funnels and customer journeys tied to conversion and revenue metrics
• Support operational execution of product development initiatives including new offers, bundles, and funnel updates
• Coordinate timelines and deliverables across product, marketing, and tech teams
• Ensure successful launch and rollout of new product initiatives with clear QA and go-live processes
• Coordinate the operational rollout of brand and rebrand initiatives across all marketing and product touchpoints

Requirements

• 3 to 6 plus years of experience in Marketing Operations, Business Operations, Growth Operations, or Marketing Project Management
• Experience in a DTC, eCommerce, or direct response marketing environment
• Proven ability to manage cross-functional initiatives across marketing, product, and operations simultaneously
• Hands-on experience working with tech and development teams including writing requirements, managing tickets, QA, and launches
• Experience with project management platforms such as Wrike, Asana, Monday.com, or ClickUp
• Strong organizational skills and comfort managing multiple high-priority workstreams without dropping details
• Experience supporting or executing a rebrand initiative across marketing and product environments

Preferred

• Experience with subscription or free trial business models
• Exposure to CRO testing including landing pages, checkout flows, and offer structures
• Familiarity with email and SMS platforms such as Klaviyo or Maropost
• Experience in lean, fast-paced, or turnaround business environments

Benefits

• Remote position with flexible schedule and healthy work/life balance
• Medical, dental, and vision insurance
• 401K Retirement Plan
• Life and disability insurance
• Flexible PTO
• Discount on HBI products