Marketing Growth Manager

Naples, FL (On-site)

$75K/yr – $85K/yrMid Level2+ years expFull time

Posted 2 weeks ago

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Job Summary

Own data-driven marketing analytics across channels to optimize CAC, ROAS, and LTV while shaping growth through segmentation, dashboards, and performance testing.

Growth Analytics: Build dashboards and recurring reports to track promotions, pricing, and campaigns across email, SMS, paid media, and social channels.
Performance Measurement: Analyze customer behavior and funnel metrics to drive revenue and retention for salons and markets.
Optimization & Reporting: Lead A/B testing, forecasting, and leadership-ready recommendations with clean data and clear storytelling.

Job Description

Responsibilities

Analyze marketing campaign performance across email, SMS, paid advertising, social media, SEO, and other digital channels.
Monitor KPIs including: CAC, ROAS, LTV, conversion rates, membership enrollments, membership retention, average ticket value, and promotional performance.
Develop and maintain dashboards and recurring reports for executive leadership.
Evaluate customer purchasing behaviors and identify trends that increase revenue and retention.
Analyze salon performance by market, district, and individual location to identify growth opportunities.
Partner with the marketing team to measure the effectiveness of promotions, pricing strategies, and seasonal campaigns.
Conduct A/B testing and analyze results to optimize marketing campaigns.
Identify opportunities for customer segmentation and personalized marketing efforts.
Track website traffic, digital engagement, and customer conversion funnels.
Monitor competitor marketing activities and industry trends.

Zoom Tan

At Zoom Tan we believe in providing our clients with the highest level of tanning at affordable prices. Currently Zoom Tan has 85+ tanning salon locations throughout Florida, Georgia, Michigan, Pennsylvania, and New York with plans to expand rapidly in the next couple years. Visit the "Locations" section on our website to see when we will be opening near you!Looking for a job? Visit our careers page for more information! www.zoomtan.com/jobs

Founded in 2008

Naples, Florida, USA

282 employees (12 in marketing)

www.zoomtan.com