Responsibilities

• Analyze marketing campaign performance across email, SMS, paid advertising, social media, SEO, and other digital channels.
• Monitor KPIs including: CAC, ROAS, LTV, conversion rates, membership enrollments, membership retention, average ticket value, and promotional performance.
• Develop and maintain dashboards and recurring reports for executive leadership.
• Evaluate customer purchasing behaviors and identify trends that increase revenue and retention.
• Analyze salon performance by market, district, and individual location to identify growth opportunities.
• Partner with the marketing team to measure the effectiveness of promotions, pricing strategies, and seasonal campaigns.
• Conduct A/B testing and analyze results to optimize marketing campaigns.
• Identify opportunities for customer segmentation and personalized marketing efforts.
• Track website traffic, digital engagement, and customer conversion funnels.
• Monitor competitor marketing activities and industry trends.