Responsibilities

• Oversee the day-to-day management and optimization of Visit Springfield’s websites and digital platforms. Coordinate website updates, enhancements, and vendor communication
• Monitor website performance and provide monthly reports
• Support SEO strategy and optimization efforts to improve digital visibility and search rankings
• Coordinate digital advertising campaigns with agency and media partners
• Ensure paid media campaigns launch accurately and on schedule
• Monitor campaign pacing and vendor deliverables to ensure alignment with approved budgets and campaign goals
• Campaign reporting and performance analysis
• Assist with CRM and email marketing platform management
• Monitor digital analytics, campaign performance, and website metrics
• Develop reports and dashboards to track marketing performance and engagement

Requirements

• Bachelor’s degree in Marketing, Communications, Digital Media, or related field preferred or a related field.
• At least 2-5 years of professional experience in digital marketing, marketing coordination, website management, or a related field.
• Strong understanding of SEO, website management, digital marketing, and analytics
• Familiarity with CRM systems, email marketing platforms, and digital advertising coordination
• Knowledge in emerging marketing technologies and AI tools
• Proficiency in digital marketing and interest in emerging marketing technologies and AI tools
• Exceptional project management abilities, comfortable navigating a fast-paced, creative work environment
• Excellent communication and collaboration abilities
• Experience working with external vendors and agency partners preferred

Preferred

• Bachelor’s degree in Marketing, Communications, Digital Media, or related field preferred or a related field.
• Experience working with external vendors and agency partners preferred.

Benefits

• Competitive salary and performance-based incentives.
• Comprehensive benefits package, including health, dental, and retirement plans.
• Opportunities for professional growth and development.
• A vibrant and inclusive work environment in a dynamic community.