Responsibilities

• This role is responsible for the development and implementation of the multi-channel marketing programs and strategies to support business line goals.
• This could include marketing, advertising, promotions, sales collateral and point of sale materials.
• Delivers measurable, customer-centric, multi-channel marketing programs to maximize customer growth, retention and engagement.
• Evaluates and measures program results to optimize investment.
• Works with agencies and cross-functional teams to produce materials that are branded and compliant.
• Collaborates with internal partners to ensure that all marketing programs are in accordance with all laws, regulations and bank policies.
• Works with leadership teams to coordinate, develop and execute marketing events such as tradeshows, seminars, industry sponsorships, local events, etc. to achieve business line goals.
• Provides solutions and problem solve for business line objectives.

Requirements

• Bachelor's degree, or equivalent work experience
• Six or more years of related experience in marketing and marketing strategy with proven ability to deliver results

Preferred

• MBA or equivalent markers of high achievement are a plus
• Ability to lead projects and provide marketing that is data-driven, customer-centric, and relevant
• Proven ability to manage multiple projects and assignments that are completed on time and on budget
• Ability to collaborate with research teams and leaders to adapt strategies based on research findings and campaign results
• Able to lead contract negotiations with limited supervision and activate vendor relationships for the benefit of the Company and our brand
• Strong organizational, interpersonal and team building skills
• Excellent written and oral communication skills, including presentation skills
• Proficient computer navigation skills using a variety of software packages

Benefits

• Healthcare (medical, dental, vision)
• Basic term and optional term life insurance
• Short-term and long-term disability
• Pregnancy disability and parental leave
• 401(k) and employer-funded retirement plan
• Paid vacation (from two to five weeks depending on salary grade and tenure)
• Up to 11 paid holiday opportunities
• Adoption assistance
• Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law
• Review our full benefits available by employment status here.