Marketing Executive at Hermès | Miami, FL | $78K/yr – $89K/yr

Hermès

Marketing Executive

Miami, FL (On-site)

$78K/yr – $89K/yrMid Level3+ years expFull time

Posted 1 month ago

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Job Summary

Own regional luxury marketing execution across the Americas, coordinating with distributors and stores to hit visibility and sales goals while steering launches, pricing, and visual standards.

Growth & Brand Execution: own the regional trade marketing plan and visual merchandising across channels, aligned to global guidelines.
Performance & Insights: monitor launches and activations with 360° reports, turning market trends into action.
Strategy & Budget: forecast novelties, define regional pricing, and consolidate the annual budget with cross-functional partners.

Job Description

Execute the annual marketing plan in partnership with local distributors, retailers, and Hermès Stores teams to ensure excellence in brand visibility and commercial performance.
Monitor, analyze, and report on the effectiveness of launches, activations, and animations through comprehensive 360° performance reports across key markets and operators.
Develop and implement measurable initiatives to increase brand awareness, client engagement, and business performance in strategic markets.
Ensure the consistent implementation of the Visual Merchandising strategy across the region.
Build annual forecasts for novelties and product launches in collaboration with the Marketing Director, Commercial, and Operations teams.
Analyze market trends, competitor activities, and consumer insights to identify growth opportunities and support strategic decision-making.
Define and manage the annual pricing strategy across the region.
Visual Merchandising: Ensure the consistent implementation and execution of the regional Visual Merchandising strategy across all points of sale, in alignment with global brand guidelines.
Execute and monitor the regional trade marketing plan across all channels in alignment with global brand objectives and commercial priorities.
Coordinate the implementation of trade marketing activations with distributors and retail partners while ensuring compliance with approved budgets.

Hermès

3.1 Glassdoor

A creator, artisan and seller of high-quality objects since 1837, Hermès is an independent, family-owned French house that employs more than 16,600 people worldwide. Driven by its permanent entrepreneurial spirit and consistently high standards, Hermès cultivates the freedom and autonomy of each individual through responsible management. The company perpetuates the transmission of exceptional know-how through strong territorial presence that respects people and nature, a source of exceptional materials. Sixteen artisanal métiers nurture the creativity of the house, whose collections are presented in over 300 stores around the world.

Founded in 1977

Paris, Île-de-France, FRA

19K employees (1,885 in marketing)

www.h.fr/NousRejoindre

51% recommend to a friend

57% CEO approval