Responsibilities

• Marketing: Develop & implement Marketing Plan for advancing the mission of FFRPL in collaboration with the Executive Director and Director of Development in order to create content that is powerful, effective, and supports annual fundraising goals.
• Marketing: Conduct market research to select themes for Annual Campaign; collaborate with Annual Campaign and Database Manager.
• Marketing: Create thematically unified messages for current and prospective donors, using campaign letters, social media, and event communications.
• Marketing: Evaluate effectiveness of messages based on donor response.
• Marketing: Prepare and coordinate the publication of a biweekly electronic newsletter. Consistently develop, write, and include compelling impact stories to reinforce fundraising initiatives, including the theme of the Annual Campaign.
• Marketing: Coordinate standalone strategic messaging as needed, including targeted campaigns to promote fundraising events and other initiatives identified by the Executive Director and the Director of Development.
• Marketing: Coordinate annual report/newsletter; develop format, write/edit/prepare content; oversee printing and/or electronic distribution of report in concert with other FFRPL staff and/or volunteers.
• Marketing: Develop and execute a dynamic, results-driven annual communications strategy, message calendar, and content for social media (Facebook, LinkedIn, Instagram).
• Marketing: Supervise the preparation and ongoing production of program/project work including brochures, announcements, public relations/press releases, mailings, etc., working timely with Library’s Communications/Graphics staff.
• Marketing: In partnership with the Finance Manager, develop, maintain, and update the Foundation’s website content.

Requirements

• Bachelor’s degree
• A minimum of five (5) years or greater of marketing and communications in the nonprofit sector.
• Demonstrated success leading fundraising events that meet net revenue and participation goals.
• Appreciation for and commitment to library advocacy, information literacy, and community resources.

Benefits

• Benefits include employer-paid single health insurance plan, 2 vacation days a month, 1 sick day a month, 10 paid holidays, participation in a 401K plan and partial parking reimbursement.