Experiential Event Strategist Program Lead
Crawford Group
Boston, MA (Remote)
AgencyContractSenior level10+ years exp.
2 days ago
Marketing and Events Director
Oregon, USA (On-site)
Salary Not AvailableDirector/Executive5+ years expFull time
Posted 4 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Lead marketing, branding, and events to grow a more inclusive Breitenbush guest base while managing a Marketing & Events team and KPI-driven planning.
- Own development and execution of marketing strategy, brand communications, and events calendar.
- Must-have: 5+ years relevant experience.
- Standout: Leadership of Marketing & Events team with KPI-focused planning and guest-experience improvements.
Job Description
Responsibilities
- All aspects of marketing and advertising
- Development of the Breitenbush brand, which flows from the Credo, Mission Statement, and Land Acknowledgment
- Programming and management of events (workshops, retreats, conferences, and gatherings)
- Oversight and management of the Marketing and Events Team
- The Marketing and Events Director reports to the Business Director, and provides monthly reports to the Board of Directors.
- meet Key Performance Indicators related to projected occupancy numbers and related revenue and expense projections.
- Duties and Responsibilities
- Marketing & Advertising
- The Marketing and Events Director has overall responsibility for the content and quality of the Breitenbush brand communications. A key marketing goal is growing the customer base beyond those already familiar with the services Breitenbush provides, including achieving greater inclusivity for populations that resonate with our values across all demographics.
- Marketing & Advertising includes but is not limited to responsibility for the following:
Requirements
- 5+ years relevant experience
- Marketing and business development experience
- Event management and programming experience
- Excellent written and spoken communication skills
- Strong computer skills, including G-Suite, social media, CRM databases, and website management
- Ability to multitask and prioritize effectively
- Proven ability to build and/or lead an effective team
- Interest in holistic health and education
- Ability to work at a computer for eight hours/day
Breitenbush Hot Springs
Breitenbush Hot Springs - a Place to Bring Life into Balance.
Traffic Signals
Monthly Visitors
39.1K
Traffic Source Mix
Search
59.6%
Direct
31.8%
Referral
5.9%
Social
1.3%
Paid
1.2%
Headcount Trend
Current headcount: ~43
Marketing Team
Marketing Team Size
2 (5% of company)
