MARKETING & EVENTS COORDINATOR

Pennsylvania, USA (On-site)

Salary Not AvailableEntry LevelFull time

Posted 3 days ago

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Job Summary

Own and execute the dealership’s marketing and events calendar across Harley-Davidson, Triumph, and Indian Motorcycle by managing websites, social media, CRM campaigns, and events, while coordinating with partners and vendors to drive engagement and sales.

Manage websites and social content
Oversee CRM campaigns and events
Coordinate vendors and partnerships

Job Description

Responsibilities

Manage and update all three dealership websites.
Create engaging content for Facebook, Instagram, YouTube, and other social media platforms.
Own the dealership CRM by creating, scheduling, and monitoring email, text, and automated customer communication campaigns.
Build and maintain customer lists, campaign workflows, and lead follow-up processes within the CRM.
Work closely with our advertising and digital marketing partners to develop and execute monthly marketing campaigns.
Coordinate manufacturer co-op advertising programs and ensure compliance with brand guidelines.
Create graphics, promotional materials, and video content.
Monitor website traffic, lead generation, campaign performance, and return on investment, providing monthly reports and recommendations.
Maintain consistent branding across Harley-Davidson, Triumph, and Indian Motorcycle dealerships.
Plan and execute open houses, demo rides, bike nights, charity rides, customer appreciation events, grand openings, and off-site promotions.

Requirements

Marketing, communications, event planning, or dealership marketing experience preferred.
Experience using a CRM platform for customer communications, lead management, and marketing automation.
Ability to work effectively with outside advertising agencies, digital marketing vendors, and manufacturer representatives.
Strong understanding of social media, digital advertising, and website management.
Excellent organizational, communication, and project management skills.
Comfortable working occasional evenings and weekends for dealership events.
Self-motivated with the ability to manage multiple projects independently.
Powersports or automotive dealership experience is highly preferred.