Responsibilities

• Manage and update all three dealership websites.
• Create engaging content for Facebook, Instagram, YouTube, and other social media platforms.
• Own the dealership CRM by creating, scheduling, and monitoring email, text, and automated customer communication campaigns.
• Build and maintain customer lists, campaign workflows, and lead follow-up processes within the CRM.
• Work closely with our advertising and digital marketing partners to develop and execute monthly marketing campaigns.
• Coordinate manufacturer co-op advertising programs and ensure compliance with brand guidelines.
• Create graphics, promotional materials, and video content.
• Monitor website traffic, lead generation, campaign performance, and return on investment, providing monthly reports and recommendations.
• Maintain consistent branding across Harley-Davidson, Triumph, and Indian Motorcycle dealerships.
• Plan and execute open houses, demo rides, bike nights, charity rides, customer appreciation events, grand openings, and off-site promotions.

Requirements

• Marketing, communications, event planning, or dealership marketing experience preferred.
• Experience using a CRM platform for customer communications, lead management, and marketing automation.
• Ability to work effectively with outside advertising agencies, digital marketing vendors, and manufacturer representatives.
• Strong understanding of social media, digital advertising, and website management.
• Excellent organizational, communication, and project management skills.
• Comfortable working occasional evenings and weekends for dealership events.
• Self-motivated with the ability to manage multiple projects independently.
• Powersports or automotive dealership experience is highly preferred.

Preferred

• Experience with Canva, Adobe Creative Suite, or similar design software

Benefits

• Competitive salary based on experience
• Health insurance
• Paid time off
• Retirement plan
• Employee discounts
• Opportunities for professional growth and advancement
• 401(k)
• Dental insurance
• Vision insurance