Marketing Event Coordinator

Rochester, NY (On-site)

Salary Not AvailableEntry Level4+ years expFull time

Posted 4 months ago

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Job Summary

Assist in planning and coordinating in-store demo programs and retailer activations to drive compliant, on-schedule campaigns.

  • Owns planning and scheduling for in-store demos and staffing
  • Must-have: strong organizational and project-management skills with 2–4 years in event/CPG environments
  • Standout: cross-functional collaboration with operations, marketing, and field teams

Job Description

Responsibilities

  • Assist in planning and scheduling in-store demo programs
  • Coordinate with operations on demo kit shipments and materials
  • Ensure retailer compliance requirements are followed
  • Monitor program timelines and flag issues proactively
  • Help confirm staffing for activations
  • Ensure ambassadors complete recaps, photos, and store sign-offs
  • Review event reports for accuracy and completeness
  • Reinforce Mariano Events’ “taste-touch-try” standards
  • Join client calls and take notes/action items
  • Provide campaign updates and recap summaries
  • Support post-event reporting preparation
  • Help track demo performance and recap data
  • Support dashboard updates and reporting tools
  • Identify basic trends in engagement and shopper feedback
  • Assist in building training materials or campaign decks
  • Continuously learn retailer guidelines and industry trends

Requirements

  • Strong organizational and project management skills with the ability to manage multiple campaigns simultaneously
  • Excellent communication skills, both written and verbal, with a client-facing mindset
  • Detail-oriented with a focus on executional excellence and compliance
  • Ability to analyze data and translate insights into actionable recommendations
  • Proficiency in tools such as Excel, PowerPoint, and project management platforms (e.g., Monday.com); experience with reporting tools like Power BI is a plus
  • Self-starter with a proactive, solutions-oriented approach
  • Ability to thrive in a fast-paced, high-growth environment
  • Willingness to work flexible hours as needed to support live activations and client needs
  • Ability to travel occasionally for field visits, trainings, or key retail programs
  • Passion for food, beverage, and in-store customer experience
  • Bachelor’s degree in Marketing, Business, Communications, or a related field preferred
  • 2–4 years of experience in event marketing, experiential marketing, retail activation, or CPG environments
  • Experience working with grocery or retail environments (e.g., Whole Foods, Sprouts, Kroger, etc.) is strongly preferred
  • Familiarity with field team management, staffing coordination, or ambassador programs is a plus

Preferred

  • Power BI experience is a plus
  • Experience with grocery or retail environments is strongly preferred
Mariano Events logo

Mariano Events

Mariano Events is a nationwide experiential marketing agency specializing in in-store sampling, retail activations, and data-driven shopper engagement for food, beverage, and CPG brands.We believe the most powerful way to influence purchase is simple: first you try, then you buy. Through our signature taste-touch-try approach, we connect brands with shoppers at the exact moment decisions are made—inside the store.Founded in 2010, Mariano Events partners with emerging and established brands to deliver high-quality sampling programs, merchandising support, and hybrid demo-merch activations across leading grocery and specialty retail banners. Our experienced field ambassador network, rigorous operational standards, and retailer-compliant execution ensure every activation protects brand integrity while driving measurable results.What sets us apart is our commitment to Sampling IntelligenceTM—our proprietary approach to combining live event execution with real-time insights, performance reporting, and shopper feedback. We don’t just execute events; we deliver actionable data that helps brands scale distribution, optimize spend, and prove ROI.With a national footprint, a people-first culture, and deep retail expertise, Mariano Events is the trusted partner for retailers and brands looking to win where it matters most: at shelf.Sampling is universal. Impact is intentional.

Founded in 2010
Manhattan Beach, California, USA
24 employees (4 in marketing)

Traffic Signals

Monthly Visitors
2.5K
Traffic Source Mix
Search
44.8%
Direct
36.6%
Referral
7.7%
Social
9.2%
Paid
1.3%

Headcount Trend

Current headcount: ~24

Marketing Team

Marketing Team Size
4 (17% of company)