Marketing Effectiveness Analyst

Milwaukee, WI (On-site)

$65K/yr – $80K/yrMid Level3+ years expFull time

Posted 6 days ago

Job Summary

Own and lead cross‑channel marketing analytics, turning data from paid media, search, social, email and web into actionable insights; shape measurement strategies, learning agendas, and communications tailored for both technical and nontechnical audiences, while collaborating across media, creative, and strategy teams.

Define measurement strategies and learning agendas for multiple clients
Synthesize data across channels to inform recommendations
Collaborate with media, creative, and strategy teams to drive actionable insights

Job Description

Responsibilities

Dig in to performance across paid media, paid search, social, email and web to understand what’s working and where there are opportunities.
Turn data into clear insights and recommendations that teams and clients can act on.
Work alongside media, creative, account management and strategy to help build measurement strategies and learning agendas.
Use databases and tools like SQL to answer questions and uncover insights.
Use Python or R to support deeper analysis.
Help develop communications mix strategies based on performance and learnings.
Support digital tagging, tracking and monitoring.
Share findings in a way that makes sense to both technical and nontechnical audiences.
Balance analytics needs across multiple clients, projects and channels.
Stay curious about new tools, trends and approaches in marketing analytics.

Requirements

Bachelor of Arts or Science and three to five years of related experience and/or training, or an equivalent combination of education and experience
Experience with Python, R, SQL, Tableau and/or Power BI
Experience with digital analytics platforms such as Google Analytics or Adobe Analytics
An ability to look beyond the numbers and identify meaningful insights
Strong communication and collaboration skills
Consulting and marketing experience
Strong problem-solving skills and the ability to manage multiple priorities

Benefits

medical, dental and vision insurance with HSA and FSA options
disability and life/AD&D, accident, critical illness and hospital indemnity insurance
pet insurance
identity theft protection
unlimited virtual telemedicine and mental health counseling
401(k) including company matching
flexible paid time off
paid holidays
paid parental leave and much more.

Bader Rutter

Ever notice how B2B agencies do demand and B2C shops do brand? At Bader Rutter, we do both, because brand and demand shouldn’t be either/or.Driving sales is critical but at any time, 95% of your audience isn't actively in the market. So we build brand into all of our demand driving work. So you're remembered during that critical 5% when your audience does want to buy.Just like sales and marketing, when brand and demand work together, they create a marketing multiplier. And those kinds of results made us the #1 U.S. B2B agency three of the last five years. Headquartered in Milwaukee with a Chicago office and employees working across 19 states, we’re a full-service agency that dreams big and plans meticulously. Our heritage lies in agriculture; but over time, we’ve navigated that world’s complexities, audiences and channels so well, we’ve grown. Today, we focus on adjacent categories like pet care and food and beverage, but our client partners span everything from insurance to the Milwaukee Bucks.Bader Rutter is part of BBN, the world’s largest B2B agency collective, uniting 1,250 specialists across 68 countries. Learn more here: https://bbn-international.com/.

Founded in 1973

Milwaukee, Wisconsin, USA

240 employees (104 in marketing)

baderrutter.com