YA Healthcare Services

Marketing Director/Assisted Living

San Francisco, CA (On-site)

$90K/yr – $110K/yrDirector/Executive1+ years expFull time

Posted 5 months ago

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Job Summary

Drive assisted living marketing strategy and occupancy growth as Marketing Director for Portola Gardens.

  • Own multichannel marketing plans to increase occupancy in assisted living.
  • Must-have: 1 year in assisted living marketing with ALW/CalAim exposure.
  • Standout: leadership in brand elevation, resident engagement, and community partnerships.

Job Description

Responsibilities

  • Develop and implement comprehensive marketing strategies tailored to assisted living communities, focusing on increasing occupancy .
  • Coordinate advertising sales efforts by building relationships with local Healthcare Facilities, community partners, and referral sources.
  • Conduct market research to identify target audiences, competitive positioning, and emerging industry trends within assisted living sectors.
  • Lead our marketing initiatives and elevate our brand presence within the senior care community.
  • Oversee all marketing activities, ensuring alignment with organizational goals while maintaining a vibrant and welcoming brand image.
  • Engage and foster relationships with residents, families, and local partners to drive engagement and occupancy

Requirements

  • Assisted Living Marketing: 1 year (Required)
  • Must be experienced in ALW, CalAim, Private Pay patients
  • 1 year (Preferred) for Skilled Nursing Facility (if listed)

Preferred

  • Skilled nursing facility: 1 year (Preferred)
  • Experience in assisting living marketing: 1 year (Preferred)
  • 1 year of Skilled Nursing Facility experience (Preferred)

Benefits

  • Health insurance
  • Paid time off