Responsibilities

• Lead & Grow the Marketing Team: supervise, mentor, and support all marketers across territories; hire, onboard, and develop new marketing staff as the department expands; provide coaching, performance feedback, and strategic direction.
• Drive Referral & Client Growth: build and maintain high-value relationships with hospitals, senior communities, physician groups, and other referral partners; create a strong, sustainable referral pipeline across all markets; oversee the development and maintenance of caregiver referral sources.
• Develop & Execute Marketing Strategy: create and execute comprehensive marketing and outreach plans; lead event strategy, sponsorships, advertising, and promotional activities; track results, analyze performance, and refine strategies based on data.
• Strengthen Brand Presence: ensure a consistent external brand image across all territories; oversee all outreach events (CEU events, community events, partner events); develop corporate level partnerships; serve as the face of the organization to community partners.
• Collaborate Across Departments: work closely with the Wellness Team to understand client needs and integrate insights into marketing messaging; support executive leadership with mentor programs and organizational initiatives; serve as a trusted advisor to leaders across the company

Requirements

• Extensive experience in community relations, outreach, or healthcare marketing
• Proven ability to lead, coach, and supervise a marketing team
• Excellent presentation, relationship-building, and public speaking skills
• Strong organizational ability with a positive, flexible, and resilient mindset
• High ethical standards and professionalism
• All applicants must provide proof of vaccination

Preferred

• Candidates from other industries are welcome to apply (e.g. Solar Panel sales)

Benefits

• Competitive salary, commensurate with experience
• Generous PTO
• Lucrative quarterly bonus structure
• Flexible Savings Plan
• Leadership role with autonomy and organizational impact