Marketing Director at Vericast | San Antonio, TX | $150K/yr – $180K/yr

Vericast

Marketing Director

San Antonio, TX (On-site)

$150K/yr – $180K/yrDirector/Executive8+ years expFull time

Posted 1 month ago

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Job Summary

Own cross-functional GTM and content leadership that translates product to client value, aligns launches with pipeline, and drives brand storytelling across channels.

Growth and Content Ownership: Own GTM strategy, messaging, and content across campaigns, events, and sales materials.
Creative Leadership: Lead the creative team and ensure brand consistency and efficient editorial processes.
Events and Strategic Projects: Guide event programs and key marketing initiatives with data-driven ROI.

Job Description

Responsibilities

Go-to-Market (GTM) Strategies and Content Creation – 40%: Develop differentiated product positioning, messaging frameworks, and value propositions across target audiences and market segments
Translate product capabilities into client-focused business outcomes
Ensure consistent messaging across campaigns, content, events, sales materials, and presentations
Lead end-to-end go-to-market planning for new products, enhancements, and strategic initiatives
Partner with marketing, sales, and product leadership and account teams to align launch strategy with pipeline and revenue goals
Work with content marketing, creative services, and social media teams to create and coordinate meaningful content for all owned channels.
Ensure content and creative creation and editorial process is efficient, accurate and adheres to Vericast writing and compliance standards.
Create content for presentations and product support materials.
Serve as final content/brand editor on creative team projects
Create content for Vericast commercials including scripts and direction of the creative process.

Vericast

Vericast is the FI performance partner. We help banks and credit unions drive growth, improve efficiency, increase engagement and navigate change through the power of data, technology and people. Our advanced analytics, data-driven insights and integrated solution set enable better execution with agility, precision and scale. That’s why thousands of financial institutions look to Vericast and our 150 years of financial services expertise to help them achieve more.

San Antonio, Texas, USA

963 employees (80 in marketing)

www.vericast.com