Responsibilities

• Go-to-Market (GTM) Strategies and Content Creation – 40%: Develop differentiated product positioning, messaging frameworks, and value propositions across target audiences and market segments
• Translate product capabilities into client-focused business outcomes
• Ensure consistent messaging across campaigns, content, events, sales materials, and presentations
• Lead end-to-end go-to-market planning for new products, enhancements, and strategic initiatives
• Partner with marketing, sales, and product leadership and account teams to align launch strategy with pipeline and revenue goals
• Work with content marketing, creative services, and social media teams to create and coordinate meaningful content for all owned channels.
• Ensure content and creative creation and editorial process is efficient, accurate and adheres to Vericast writing and compliance standards.
• Create content for presentations and product support materials.
• Serve as final content/brand editor on creative team projects
• Create content for Vericast commercials including scripts and direction of the creative process.