Marketing Director, USTA SoCal

Los Angeles, CA (Remote)

$100K/yr – $110K/yrDirector/Executive8+ years expFull time

Posted 3 months ago

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Job Summary

Own the marketing strategy and cross‑functional campaigns, while shaping brand and market presence across channels and leading a marketing team and budget.

  • Strategy ownership: develop and execute campaigns, aligning with executive priorities and board updates.
  • Brand and channel leadership: manage positioning, messaging, and market presence across social, web, PR, and field programs.
  • Team and partnership governance: mentor the marketing group, oversee vendors, and optimize the marketing budget and resources.

Job Description

Responsibilities

  • Develop and execute the organization’s marketing strategy and campaigns
  • Manage brand positioning, messaging, and market presence
  • Lead and mentor the marketing team (social, web, content, PR, field marketing, etc.)
  • Engage and manage vendors and external consultants
  • Oversee marketing budget and allocate resources effectively
  • Collaborate with executive leadership and Community, Adult, and Junior Departments
  • Present marketing goals, data-driven performance insights, and key accomplishments at quarterly board meetings

Requirements

  • A bachelor’s degree in business, marketing, communications, or a related field is required
  • 8+ Years of Strategic/Marketing Leadership experience
  • Marketing team management experience
  • Creative, collaborative problem solver with exceptional written and verbal communication skills
  • Data-driven decision maker with Brand evolution and management experience
  • Digital marketing and campaign management expertise
  • Excellent cross-departmental collaboration
  • Budget development and management

Preferred

  • Extensive sports marketing experience, with tennis experience preferred
  • Experiential, grassroots marketing experience at the local level, regionally
  • Tableau
  • Microsoft Suite - Word, Excel, PowerPoint
  • Google Workspace - Gmail, Chat, Meet, Slides, Docs, Forms, Sites, etc
  • Expensify/ Bill.com or similar expense management platforms
  • Adobe Creative Suite

Benefits

  • Flexibility: This role is remote but requires you to reside in the section and travel throughout the Southern California region, as needed.
  • Medical, dental, and vision insurance are part of our offerings.
  • Time to recharge and energize, including vacation, sick time, and paid holidays.
  • Plan for your future with 401(k), promotional and growth opportunities, and Learning and Development programs to learn on the job.

USTA National Campus

The USTA National Campus is your one-stop destination for tennis, pickleball, and padel. With 100 tennis courts, including fourteen multi-racquet sports courts and four padel courts, this is the perfect place for every type of play and every type of player. Family, friends, fitness, fun—whatever you're looking for, you'll find it right here.

Founded in 2017
Orlando, Florida, USA
53 employees (4 in marketing)

Headcount Trend

Current headcount: ~53

Marketing Team

Marketing Team Size
3 (6% of company)
Marketing Roles Posted (Last 30 Days)
2