Responsibilities

• Build and execute the USCAN growth strategy for the SEI portfolio.
• Lead NPI commercialization, messaging, and sales enablement.
• Deliver the Integrated Marketing Plan including campaigns, events, and demand generation.
• Engage KOLs, grow customer advocacy, and enhance evidence generation.
• Partner with Sales on targeted plays and installed-base retention.
• Lead and develop the regional marketing team, strengthening resilience, agility, and continuous learning.
• Track KPIs and optimize with a lean, outcomes-based mindset.
• Support product demonstrations in collaboration with Product and Clinical teams.
• Train commercial teams on SEI value propositions, competitive insights, and messaging.
• Travel up to ~30%.

Requirements

• Bachelor’s degree in Marketing, Business, Healthcare, or related field.
• Significant experience in healthcare software or digital health marketing.
• Strong leadership, communication, and project-management skills.
• Ability to lead through change with resilience and a growth-mindset orientation.

Preferred

• Advanced degree (MBA or equivalent) in Marketing or a related field.
• Proven success operating in complex, fast-moving, and highly dynamic environments.
• Strong expertise in market insights, customer understanding, product commercialization, and brand development.
• Demonstrated innovation in healthcare IT marketing—able to co-create new ideas collaboratively and turn them into high-impact execution.

Benefits

• GE HealthCare offers a competitive benefits package, including not but limited to medical, dental, vision, paid time off, a 401(k) plan with employee and company contribution opportunities, life, disability, and accident insurance, and tuition reimbursement.