Responsibilities

• Own the strategic direction for every marketing channel and explain the "why" behind campaigns before they launch
• Lead five to six events per year from concept through execution with a small, capable team
• Manage a marketing budget projected at $3 million in 2027, allocating spend and reporting on results
• Oversee email marketing infrastructure including DKIM, SPF, and segmentation of an 80,000-contact database
• Coordinate and guide the marketing team's work, leading through influence rather than formal authority
• Audit every channel, develop improvement recommendations, and carry them through to execution

Requirements

• 5+ years of marketing experience with demonstrated strategic ownership, not just execution
• Event management experience with a small team running multiple events per year
• Experience managing a significant marketing budget
• Working knowledge of email marketing infrastructure including DKIM, SPF, and database segmentation
• Proven ability to lead projects and influence a team without formal direct reports

Preferred

• Legal, financial services, or other professional services marketing background
• Experience managing an email database in the tens of thousands of contacts