Enhance the positioning and relevance of our brands to drive awareness, competitive differentiation, customer preference, and accelerated revenue growth Collaborate cross-functionally to plan and execute superior omni-channel brand experiences (print, digital and showrooms) Develop tools that enable the sales team to exceed revenue targets through greater levels of efficiency and effectiveness Design and implement trade marketing plans to grow market share and sales volume Create and manage a Marketing Calendar based on product launches, initiatives or strategies set by Sales and company leadership. Own all internal and external communication efforts, including content strategy, management, creation and distribution Develop targeted messaging and collateral that describes, differentiates, shows value and addresses sales objections at each stage of the sales cycle and across channels Write creative briefs and direct creative team and external agencies to develop effective print/digital marketing materials Oversee social media, public relations and email/digital marketing campaigns Compile market, competitor, customer and product data to drive business results and ensure that evolving customer needs are addressed