Responsibilities

• Participates in weekly sales team meetings, reporting regularly on referral development and progress on targets.
• Develops strategies to maximize admissions of residents in accordance with facility and regional sales plan.
• Evaluates effectiveness and cost benefit of marketing tactics. Makes recommendations to alter strategies.
• Reviews census management practice guidelines, analyzes trends, and takes action to avert deterioration of market share.
• Develops marketing tools for facility or district within budgetary constraints.
• Responsible for relationship development and management of health partners and organizations; sources new business.
• Anticipates and eliminates potential conflicts between internal teams and health partners and/or families/residents.
• Coordinates external marketing of facilities within the community through health providers and organizations.
• Markets the facility’s services to the managed care industry.
• Works with local community agencies to generate a positive image and encourage word-of-mouth referrals.

Requirements

• One to three (1-3) years experience in health care, long-term care industry, or insurance sales/marketing.
• One (1) year experience with proposal development process.
• Strong technical writing skills.
• Familiar with medical terminology.
• Superior presentation skills – both one-on-one and group.
• Proficient in Microsoft Office products (Word, Excel, PowerPoint).

Preferred

• Public relations experience preferred.