Responsibilities

• Market positioning, messaging, and overall narrative
• Website strategy, conversion, and digital experience
• Demand generation and paid acquisition (Google, social, retargeting)
• SEO, content, and organic growth
• Email marketing, lifecycle, and CRM-driven campaigns
• Webinars, events, and field marketing
• Marketing analytics, attribution, and performance reporting
• Brand consistency across all channels
• Product marketing and go-to-market messaging

Requirements

• 5+ years of experience in marketing with substantial ownership across product marketing, growth, brand, content, digital marketing, and demand generation
• Experience in B2B SaaS, healthcare, healthtech, medtech, or other trust-sensitive industries strongly preferred
• Proven ability to operate in a startup or scale-up environment
• Strong expertise in:
• Product marketing and strategic positioning
• Brand and messaging architecture
• Website strategy, landing pages, and conversion flows
• PPC, paid social, retargeting, and campaign optimization
• SEO strategy and organic growth
• Email marketing, lifecycle flows, and CRM segmentation
• Marketing analytics, tracking, and reporting tools such as HubSpot, Google Analytics, ad platforms, CMS tools, and dashboards
• Excellent written and verbal communication skills
• Strong ability to translate complex clinical, technical, and workflow-related concepts into clear, compelling marketing language

Benefits

• Be part of a company transforming veterinary medicine through AI
• Join a fast-growing, mission-driven organization with global reach
• Work cross-functionally with talented teams across product, medical, radiology, customer success, and leadership
• Help build and scale a marketing function with meaningful business impact