Drive end-to-end, multi-channel marketing campaigns aligned to organizational goals.

• Own the strategy and deployment of multi-channel marketing campaigns aligned to organizational goals, maintaining brand standards, voice, and visual consistency across all channels and materials.
• Translate leadership priorities into actionable campaign briefs and channel strategies. Serve as the connective tissue between our creative team — graphic design and copywriting — and our distribution channels, ensuring creative is built with strategy in mind from the start.
• Partner closely with VP of Marketing and Communications to translate organizational priorities to individual campaigns, setting priorities, establishing KPIs, and ensuring channel execution is tied to broader campaign goals.
• Own the marketing program budget — tracking paid media and channel spend, forecasting needs, and ensuring every dollar is allocated to drive measurable impact.
• Collaborate cross-functionally to develop and maintain the marketing editorial calendar, with direct ownership of integrated campaign planning, content strategy, and channel sequencing — ensuring the marketing program is grounded in audience insights, analytics, and organizational priorities.
• Provide strategic direction across owned and earned channels including email, organic social, and content.
• Lead our email and social acquisition strategy with a focus on sustainable list growth, in close partnership with Development. Develop and oversee campaigns specifically designed to convert new audiences into engaged subscribers, with email acquisition as a top priority.
• Bring hands-on paid media experience to critically evaluate performance data, identify optimization opportunities, and make informed recommendations on channel mix and budget allocation.
• Work collaboratively with paid media partners to define objectives, shape channel strategy, and maintain a rigorous ongoing feedback loop that drives continuous improvement.
• Oversee and evolve our marketing technology stack — including email platforms, CRM integrations, and analytics tools — ensuring systems support team efficiency and data-driven decision-making.