Responsibilities

• Develop and execute integrated marketing strategies aligned with company goals, focusing on brand positioning, customer engagement, and revenue growth.
• Lead the planning and management of paid advertising campaigns across platforms such as Google Ads, Facebook Advertising, and other social media channels.
• Oversee website management using content management systems like WordPress, ensuring site optimization for SEO and user experience.
• Utilize SEO tools, keyword research, and analytics to enhance organic search visibility and improve conversion rates.
• Manage digital campaign setup, tracking, and performance analysis using tools such as Google Analytics, Google Tag Manager, and web analytics reporting.
• Coordinate content creation efforts including copywriting, graphic design using Adobe Creative Suite and Photoshop, and multimedia content for various channels.
• Implement marketing automation workflows to nurture leads and streamline communication via email marketing platforms.
• Monitor web analytics data to generate reports on campaign effectiveness, website traffic, and user behavior; adjust strategies accordingly.
• Lead social media management efforts by creating engaging content and managing advertising campaigns on platforms like Facebook, LinkedIn, and Instagram.
• Oversee paid search marketing initiatives utilizing SEM techniques and Google AdWords to maximize ROI.

Requirements

• Proven experience in digital marketing leadership roles with a minimum of five years managing comprehensive campaigns.
• Strong technical proficiency with SEO tools, Google Analytics, Google Ads (including Google AdWords), SEM strategies, web analytics reporting, and marketing automation platforms.
• Proficiency in website management systems such as WordPress; familiarity with HTML, CSS, JavaScript, SQL is advantageous.
• Expertise in content creation including copywriting, graphic design (Adobe Photoshop & Adobe Creative Suite), and multimedia production.
• Demonstrated ability to manage paid advertising campaigns across social media platforms effectively.
• Excellent analytical skills with the ability to interpret data for strategic decision-making.
• Strong leadership qualities with experience managing marketing teams or agencies.
• Exceptional communication skills suitable for diverse audiences worldwide.

Preferred

• Knowledge of e-commerce platforms and online sales funnels is preferred.
• Familiarity with HTML, CSS, JavaScript, SQL is advantageous.