Responsibilities

• Own Strategy & Divisional Marketing OKRs
• Develop and lead the integrated marketing strategy for Lender Businesses, directly aligned to divisional revenue, retention, and market share objectives.
• Set & Drive KPI Accountability
• Establish, track, and report on key performance indicators including pipeline contribution, lead conversion, wallet share, retention, engagement, and ROMI. Build executive-ready performance narratives tied to business impact.
• Lead & Develop a High-Performing Team
• Manage and grow a team of four marketers, setting clear OKRs and performance standards aligned to business outcomes. Allocate and optimize marketing investment to maximize measurable return and support growth priorities.
• Partner with Sales & BU Leaders
• Serve as a strategic partner to Sales leadership and Business Unit heads, aligning marketing strategy to pipeline quality, win-rate improvement, and deal velocity. Equip sales teams with differentiated product messaging, high-impact collateral, and actionable audience insights that support customer acquisition, expansion, and retention. Build shared accountability for revenue outcomes through joint planning and performance transparency.
• Leverage COE Partnerships
• Translate business strategy into actionable briefs for Creative, Performance Marketing, and cross-functional marketing teams. Ensure marketing resources drive divisional results.
• Elevate Product Positioning & Sales Enablement
• Translate product capabilities, regulatory considerations, and competitive differentiation into clear, sales-ready messaging frameworks and stage-specific tools. Ensure field teams are equipped with compliant, compelling materials that address buyer risk concerns and accelerate decision-making.
• Advance Martech & Funnel Maturity
• Improve integration between Salesforce and marketing automation to better connect awareness, engagement, pipeline, and closed revenue. Elevate attribution clarity and funnel transparency.
• Protect & Evolve the Brand
• Ensure lender-facing marketing for all brands/companies reinforces First American’s reputation for trust, expertise, and institutional strength - while thoughtfully integrating innovation.