Marketing Director - Regional & Brand at Molson Coors | Miami-Dade County, FL | $149K/yr – $196K/yr

Molson Coors

Marketing Director - Regional & Brand

Miami-Dade County, FL (Hybrid)

$149K/yr – $196K/yrDirector/Executive10+ years expFull time

Posted 7 weeks ago

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Job Summary

Own LATAM brand equity and regional activation from strategy through execution, managing a cross functional team and aligning with sales to drive long term growth and short term wins.

Growth & Portfolio Ownership: Define LATAM growth drivers, allocate marketing resources, and adapt global positioning to regional insights.
Regional Activation & Partnerships: Lead country specific brand activations, media, and digital programs with tight cross functional alignment.
Leadership & Analytics: Build a high performing team, own brand health metrics, and translate data into investment choices.

Job Description

Responsibilities

Strategic Brand Leadership: Own LATAM portfolio strategy, adapting global brand positioning to regional consumer insights.
Long-range planning: Lead LRP and AOP for all brands.
Resource allocation: Define strategic growth drivers across the portfolio.
Creative development: Oversee Latam creative and communications ensuring alignment with brand strategy across ATL/BTL.
Regional Marketing Execution: Prioritize regional BME across touchpoints with Sales and execute country-specific programs.
Team Leadership: Lead and develop a team of Brand Marketers and Senior Regional Marketing Managers.
Stakeholder engagement: Influence internal and external partners to secure buy-in and align across markets.
Brand Performance: Own volume, profit, and brand health metrics and inform investments through data analysis.
Vendor & partner management: Manage agencies, sponsorships, and distribution partners to maximize value.

Requirements

Bachelor’s degree or master’s preferred
At least 10+ years experience in CPG brand marketing, preferably with premium or beverage brands
Highly developed interpersonal and influencing capabilities
Entrepreneurial mindset with a proactive, business-building approach

Preferred

Dotted line accountability to CMO and is member of the MLT
Master’s degree is preferred

Benefits

Beverage Bonuses: Flexible work programs including hybrid model of 4 days in office
Total Rewards: Competitive base, incentives, parental leave, health/dental/vision, retirement with strong employer match, generous PTO, Wellness, EAP
Brand swag and access to events including free beer and beverages
Culture and community: Volunteer opportunities, community investments, and employee resource groups
Learning & development: First Choice Learning opportunities to grow your career
Fast-paced, innovative environment with diverse colleagues
Additional perks around well-being and work-life balance
Employee programs supporting sustainability and community impact
Opportunity to work with premium LATAM brands and partners

Molson Coors

3.9 Glassdoor

From Coors Light, Miller Lite, Molson Canadian, Carling and Staropramen to Coors Banquet, Blue Moon Belgian White, Leinenkugel’s Summer Shandy, Vizzy, Creemore Springs and more, our 16,000+ employees across the globe make and market many of the most beloved beverage brands in the world. While our history is rooted in beer, we offer a modern portfolio that expands beyond the beer aisle with energy drinks, non-alc beer and canned cocktails, ready-to-drink coffee and more.Molson Coors Beverage Company is a publicly traded company that operates through Molson Coors North America and Molson Coors Europe, and is traded on the New York and Canadian Stock Exchange (TAP). Our commitment to raising industry standards, promoting the responsible consumption of our products, and leaving a positive imprint on our employees, consumers and communities is reflected on our website, www.molsoncoors.com. Celebrate responsibly. Follow only if legal drinking age and do not share with those who are underage. TERMS: http://bit.ly/TnCs-MC

Founded in 1900

Chicago, Illinois, USA

12K employees (1,097 in marketing)

www.molsoncoors.com

77% recommend to a friend

85% CEO approval