Responsibilities

• B2B Marketing: Design and execute integrated campaigns to build brand equity, generate leads and support client retention Partner with business leaders and growth teams to align strategies with market priorities
• Account-Based Marketing: Develop targeted ABM programs for strategic federal agencies, leveraging pipeline insights and RFP timelines
• Consumer Engagement: Oversee data-driven, multi-channel campaigns to drive member participation Innovate through testing creative concepts and engagement approaches
• Content Development: Create and manage marketing assets, including collateral, presentations, and thought leadership materials
• Sales Enablement: Provide insights into buyer behavior, develop messaging and support sales with tools and strategies
• Channel Management: Maintain digital and print properties to ensure consistent brand identity and program visibility
• Measurement & Reporting: Establish KPIs, track campaign performance, and report ROMI to stakeholders
• Budget Oversight: Manage marketing budgets, ensure reconciliation of expenses and forecasts and ensure resource allocation aligns with objectives
• Collaboration: Foster solid internal and external relationships, coordinate cross-program efforts and uphold brand and compliance standards

Requirements

• 10+ years of marketing experience, including B2B and B2B2C
• 3+ years managing team
• Experience managing external agencies
• Proficiency in digital marketing tools, (IE, Salesforce, Marketo, Adobe Creative Suite) and Microsoft Office
• Proven ability to lead complex, multi-channel campaigns in a fast-paced environment
• Demonstrated success in communicating with and influencing senior leadership and constituents in a highly matrixed structure
• Ability to travel up 20–25% for conferences, client events, and production shoots to mostly to Washington, DC

Preferred

• Federal healthcare experience
• Experience marketing to health plans and state governments
• Knowledge of brand tracking and consumer engagement strategies

Benefits

• comprehensive benefits package
• incentive and recognition programs
• equity stock purchase and 401k contribution