Senior Marketing Manager
eSmart Systems
Boulder, CO (Remote)
$100K/yr - $125K/yrIn-houseFull-timeSenior level7+ years exp.
10 hrs ago
Marketing Director
West Palm Beach, FL (On-site)
$70K/yr – $90K/yrSenior LevelFull time
Posted 7 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own cross-channel growth and monetization for OMG's investigative brand, focusing on audience expansion, subscription growth, and revenue from partnerships and merchandise.
- Growth orchestration: plan and execute marketing strategy across organic, paid, partnerships, and promotions to grow audiences and revenue.
- Revenue diversification: secure sponsorships and advertising deals and grow merchandise as a recurring income stream across podcasts and live content.
Job Description
- Driving growth by expanding audiences, increasing revenue, and building a loyal community around On the Inside, My Price is My Life, and future initiatives.
- Leads the marketing strategy across organic social media, paid advertising, sponsorship development, merchandise promotion, and subscription growth.
- Develop and execute a comprehensive marketing strategy that grows the audience across all OMG digital platforms through organic content, paid advertising, partnerships, and promotional campaigns.
- Build and optimize marketing funnels that convert viewers into subscribers, members, donors, customers, and long-term supporters.
- Increase paid subscriptions by creating campaigns that strengthen community engagement, member retention, and recurring revenue.
- Identify, cultivate, negotiate, and secure sponsorships and advertising partnerships that generate meaningful revenue for OMG programming and special projects.
- Grow merchandise into a significant revenue channel by developing promotional campaigns, coordinating product launches, and integrating merchandise throughout podcasts, live streams, investigations, and social media.
- Edit and publish engaging short-form video clips, reels, trailers, and promotional content from On the Inside and My Price is My Life across all major social platforms.
- Identify compelling moments from live streams, interviews, and podcasts that maximize audience engagement, sharing, and subscriber conversion.
- Plan, execute, and optimize paid advertising campaigns across Meta, YouTube, Google, X, and other platforms to maximize audience growth and return on investment.
O'Keefe Media Group
Empowering and equipping a movement of thousands of people like you to report things that are wrong, with the support of an in-house team of elite journalists to bring factual, unbiased stories to light.
Traffic Signals
Monthly Visitors
251.7K
Traffic Source Mix
Search
13.7%
Direct
53.6%
Referral
21.8%
Social
10.6%
Paid
0.2%
Headcount Trend
Current headcount: ~8
Marketing Team
Marketing Team Size
2 (29% of company)
Marketing Roles Posted (Last 30 Days)
2
