Responsibilities

• Develop and implement demand generation strategies and campaigns.
• Collaborate with sales and marketing teams to align efforts and drive revenue.
• Use data and analytics to measure and improve performance.
• Develop and maintain relationships with partners and influencers.
• Conduct market and customer research.
• Create and manage demand generation budgets and forecasts.
• Measure and report on campaign success using key metrics.
• Resolve challenges within the demand generation process.
• Provide team training and support on best practices and tools.
• Experience in demand generation through paid campaigns on platforms like Google, Facebook, and LinkedIn.

Requirements

• Possess extensive experience leading marketing initiatives and teams in a business-to-business environment.
• Be able to lead and motivate a team of marketing professionals effectively.
• Possess deep understanding of market trends and customer behavior to inform marketing strategies and data-driven decisions.
• Ability to influence without authority and demonstrate comfort collaborating with executive leaders.
• Be able to anticipate and resolve complex issues and make critical decisions.
• 20% Travel