Responsibilities

• Develop and execute comprehensive marketing strategies aligned with company objectives and growth initiatives.
• Establish annual and quarterly marketing plans, budgets, and performance goals.
• Identify market opportunities, customer trends, and competitive insights to support strategic decision-making.
• Provide leadership and direction across all marketing functions.
• Strengthen and maintain a consistent brand identity across all channels and customer touchpoints.
• Develop positioning, messaging, and value propositions that effectively communicate the company’s offerings.
• Ensure brand standards and messaging remain consistent across internal and external communications.
• Lead demand generation initiatives designed to increase brand awareness, customer acquisition, and revenue growth.
• Oversee digital marketing programs including search, email, content, social media, and marketing automation initiatives.
• Continuously optimize marketing performance through testing, analysis, and data-driven improvements.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• MBA or advanced marketing certifications are preferred.
• 8+ years of progressive marketing experience, including leadership responsibilities.
• Demonstrated success developing and executing multi-channel marketing strategies.
• Experience leading marketing teams in fast-paced, growth-oriented organizations.
• Strong understanding of digital marketing, brand management, content strategy, and performance analytics.
• Strategic planning and business acumen.
• Brand development and market positioning expertise.
• Strong analytical and problem-solving abilities.
• Excellent communication and presentation skills.

Benefits

• Comprehensive health, dental, and vision coverage.
• Retirement savings program with company support.
• Paid time off and company-recognized holidays.
• Professional development and leadership training opportunities.
• Flexible remote work environment within the United States.