Lead GTM and marketing execution for Innovative’s engineering and SaaS products, owning strategy, channels, and events.

• Ownership of GTM strategy and marketing roadmap for core engineering, construction, and aftermarket refrigeration, plus enterprise B2B SaaS products.
• Create a thought leadership content engine (blogs, case studies, testimonials, videos).
• Lead marketing strategy including messaging, paid campaigns, inbound demand-gen, print/web media, and partner co-marketing.
• Develop and maintain marketing stack (analytics, automation, CRM) and manage vendors and teams as needed.
• Own logistics and strategy for multi-industry tradeshows and customer/partner events.
• Collaborate with Product and Sales, sharing competitive insights and delivering sales enablement materials.

Requirements

• Three to five years of experience in marketing, digital, content, or design roles.
• Experience delivering complex marketing projects from planning through execution.
• Experience managing complex web properties and CMS systems such as Webflow.
• Proven ability in developing GTM messaging for technical products.
• Experience coordinating creative vendors and contractors.
• Ability to travel for tradeshows and events as needed.

Preferred

• Prior experience managing inbound-marketing and demand-gen for SaaS products.
• Familiarity with video production for website design assets and social media.
• Background in industrial, technical, software-as-a-service, or construction-related industries.
• Experience managing a multi-brand marketing environment.

Benefits

• Retirement plan; company matches dollar for dollar up to 15%
• Health insurance; company pays 75% of the premiums for employee/family
• Dental insurance
• Vision insurance
• Weekly pay
• Competitive vacation & holiday pay
• Supplemental insurance available (Aflac)
• Short-term & long-term disability coverage
• Accidental death/dismemberment coverage after one year of employment
• Life insurance coverage after one year of employment