Marketing Director at Hirsch Law Group | Carol Stream, IL

Marketing Director

Carol Stream, IL (Hybrid)

Salary Not AvailableSenior Level5+ years expFull time

Posted 1 month ago

The other 99% submit and hope. You're about to do something different.

Own the marketing engine for a growth-focused law firm by turning revenue goals into actionable plans across SEO, paid media, referrals, and content.

Own marketing plans and revenue-aligned dashboards to drive measurable ROI.
Drive lead quality and conversion improvements through integrated marketing, intake, and ops.
Build scalable systems and manage agencies to sustain growth and visibility.

Develop and execute annual and quarterly marketing plans
Align marketing initiatives with firm revenue goals
Identify growth opportunities across practice areas and markets
Build systems that support long-term, scalable growth
Oversee SEO, PPC, Local Service Ads, social media, email marketing, referral marketing, and website performance
Improve lead quality and conversion rates
Monitor and optimize cost per lead, cost per consultation, and cost per signed client
Collaborate closely with intake and operations to improve marketing-to-client conversion
Expand referral relationships and community visibility
Support attorney networking, speaking engagements, and business development efforts

Experience marketing legal services, professional services, healthcare, financial services, or another trust-based service business
Experience working in a high-growth organization
Familiarity with SEO, PPC, Local Service Ads, email marketing, referral campaigns, and marketing automation tools