Responsibilities

• The lead number. End-to-end accountability for marketing-sourced leads, cost per lead, and lead-to-consultation conversion.
• Strategy & the calendar. The overall marketing strategy and the editorial calendar, built from the real questions our buyers ask about cost, comparisons, and process.
• The sales–marketing relationship. Run a weekly revenue-team sync so content and campaigns answer real buyer questions and feed the sales team.
• Paid budget & performance. Own the paid media budget — running it in-house or directing an agency to our metrics — and hold it to predictable output.
• Reporting. Build and maintain a weekly scorecard of leading indicators and report results to the CEO.
• The team. Direct and develop the content manager and, as we scale, the videographer and demand/ops hires.
• WHAT YOU'LL DO DAY-TO-DAY
• Set and protect production cadence — hold content and video output steady week over week.
• Run the HubSpot dashboard and turn data into decisions on spend, channels, and topics.
• Manage the paid search and social program (or the agency running it) toward a stable cost per booked consultation.

Requirements

• 8+ years in marketing with real ownership of a lead or revenue number, ideally at a home-improvement, home-services, remodeling, or considered-purchase / high-ticket local business.
• Comfortable being a player-coach in a lean team where people wear multiple hats.
• Fluent in inbound/content marketing; direct experience with They Ask, You Answer is a strong plus.
• Hands-on with paid search and paid social, and able to judge whether an agency is performing.
• Strong with HubSpot (or comparable CRM/marketing automation) and analytics; you make decisions from data.
• A clear operator: you build calendars, scorecards, and processes and hold people to cadence.

Preferred

• They Ask, You Answer is a strong plus.
• Bonus: familiarity with video-first marketing, local SEO, and using AI tools to move faster.