Responsibilities

• Develop and execute a comprehensive demand generation strategy to drive lead acquisition, engagement, and conversion.
• Develop and refine user personas to better understand the goals, motivations, and pain points of key customer segments. Use these personas to prioritize and tailor messaging, and guide content creation.
• Leverage persona-driven insights to customize marketing campaigns and deliver personalized experiences across channels
• Oversee multi-channel campaigns, including email, paid media, digital, social, events, and content syndication to generate qualified pipeline.
• Collaborate with sales and product teams to create targeted campaigns that align with business objectives and customer needs.
• Design and implement ABM strategies to engage high-value accounts and decision-makers, influencers.
• Develop personalized, account-specific content and campaigns to drive engagement and conversions.
• Work closely with Sales to identify target accounts, align on goals, and track ROI.
• Oversee website strategy and optimization to improve lead capture, user experience, and conversion rates.
• Manage digital marketing efforts, including SEO, PPC, and retargeting, to maximize visibility and performance.
• Leverage analytics tools (e.g., Google Analytics, HubSpot) to track and improve performance metrics.
• Partner with the CMO to develop and refine the growth marketing plan, manage the marketing budget, and measure and report on campaign performance and pipeline metrics.
• Lead a growing team of marketing professionals, fostering a solutions-oriented culture of innovation, collaboration, A+ effort, and accountability.
• Work cross-functionally with Product, Sales, and Customer Success to ensure alignment across campaigns.
• Partner with external agencies and vendors to expand reach and ensure consistent execution of marketing initiatives.

Requirements

• 7+ years of experience in B2B marketing, with a focus on demand generation and ABM, preferably within SaaS, healthcare, or clinical trial technology.
• Proven track record of driving measurable results through multi-channel marketing campaigns.
• Deep expertise working in Hubspot and experience with other marketing automation platforms and CRM tools.
• Strong written and verbal communication skills, with the ability to craft compelling messaging for different audiences.
• Experience managing website strategy, SEO/SEM, and digital advertising campaigns.
• Exceptional project management and leadership skills, with the ability to manage multiple initiatives simultaneously.
• Analytical skills with the ability to use data to inform strategies and optimize performance.

Preferred

• Master’s degree is a plus.

Benefits

• Comprehensive health benefits, including medical, dental, and vision.
• Flexible work environment, including remote options.
• Opportunities for professional growth and development in a mission-driven company.
• The chance to make a real impact on the future of clinical trials and patient care.