Responsibilities

• Develop and execute strategic marketing plans to increase admissions and census growth
• Build and maintain strong relationships with hospitals, physicians, case managers, discharge planners, assisted living communities, and other referral sources
• Conduct regular facility visits, presentations, and networking events
• Coordinate tours for prospective residents, families, and referral partners
• Track referral activity and admission trends
• Collaborate with the admissions team to facilitate smooth transitions and timely admissions
• Represent the facility at healthcare and community events
• Identify new business development opportunities within the market
• Maintain detailed records of marketing activities and referral contacts
• Work closely with facility leadership to achieve census and revenue goals

Requirements

• Minimum of 2 years of healthcare marketing experience required
• Skilled Nursing Facility (SNF) marketing experience strongly preferred
• Experience working with hospital discharge planners, case managers, and healthcare referral networks preferred
• Proficiency with Microsoft Office and CRM systems
• Valid California Driver's License
• Reliable transportation
• Ability to travel throughout the assigned market area

Preferred

• Bachelor's degree in Marketing, Business, Healthcare Administration, or related field preferred
• Experience working with hospital discharge planners, case managers, and healthcare referral networks preferred

Benefits

• Excellent benefits package including medical, dental, vision, and life insurance
• Paid time off (PTO) and holiday pay
• 401(k) retirement plan
• Mileage reimbursement
• Supportive leadership team
• Career advancement opportunities
• Employee appreciation and recognition programs