Responsibilities

• Provide exceptional guest service to both external and internal guests by maintaining and exhibiting the
• We-Ko-Pa Way: Smile and Greet; Name and Meet; Thank you and Goodbye.
• Provide overall strategic marketing direction for the We-Ko-Pa Casino Resort including all advertising, customer relationship marketing, public relations, online and email marketing, promotions, and sponsorships.
• Functions as primary database expert for targeting the right customer segments with marketing offers that profitably change consumer behavior.
• Provide strategic direction and leadership including research, reporting, and analysis to guide future planning.
• Develop direct marketing campaigns, track their performance, and make adjustments as needed to ensure optimal profitability.
• Provides analysis and recommendations that introduce new opportunities for revenue generation and cost reduction.
• Assist all property departments in achieving department goals through cohesive and efficient marketing support as needed.
• Create Special Events to increase property visitation.
• Help develop the entertainment strategy for the property.

Requirements

• Bachelor’s Degree in Business, Marketing, Finance, or a related field is preferred. MBA preferred.
• A minimum of 5 years of experience in Marketing, Advertising, Direct Marketing, Digital, Social, or related media experience is required.
• A minimum of 2 years of director-level or VP-level experience in gaming casino operations is required.
• Must have a strong player development background.
• Experience with branding, customer loyalty programs, and customer demographic strategies.
• Must be highly proficient with Microsoft Office applications (Excel, Word, PowerPoint, and Outlook) and player tracking/player development information systems.
• Ability to multitask and prioritize departmental functions to meet deadlines.
• Strong leadership qualities and sound judgment with effective decision-making and problem-solving skills.
• Strong analytical and Strategic planning skills.
• Excellent organizational skills to function effectively under time constraints and within established deadlines, with particular attention to detail.

Preferred

• MBA preferred.