Marketing Director

Rockville, MD (Hybrid)

$100K/yr – $175K/yrSenior Level6+ years expFull time

Posted 1 day ago

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Job Summary

Own and lead the marketing function, setting strategy and executing demand generation across campaigns, branding, and cross-sell initiatives while building a small team and operating marketing programs.

  • Shape strategy and branding across segments
  • Drive multi‑channel demand generation and MQL growth
  • Lead a marketing team and own operations stack

Job Description

Responsibilities

  • Develop and own strategic leadership/marketing vision
  • Build and execute full‑funnel demand generation strategy that drives MQLs
  • Lead small marketing team, manage marketing operations and build out marketing resource stack
  • Directly plan and execute marketing campaigns initially
  • Define brand identity, messaging and education for market segments
  • Analyze market segments for growth opportunities
  • Oversee digital presence, social media presence, marketing content, marketing collateral and engagement strategies
  • Develop marketing strategies to increase cross-sell rates among business lines
  • Support geographic expansion with marketing campaigns/initiatives
  • Collaborate to pilot and launch new offerings

Requirements

  • At least 6 years of progressive marketing experience, preferably within B2B or B2C services, sustainability, waste management, logistics or a related industry
  • Demonstrated success driving MQL growth, digital marketing performance, and multi‑channel campaigns
  • Experience managing both digital and traditional marketing programs
  • Strong portfolio of marketing collateral development and content leadership
  • Expertise with in‑person marketing, field marketing, or community engagement
  • Expertise in building or scaling a marketing function in a growth‑stage company
  • Strong strategic thinking paired with willingness to execute hands‑on work
  • Expertise in CRM systems, marketing automation, analytics tools, and digital advertising platforms
  • Exceptional communication, leadership, and cross‑functional collaboration skills
  • Passion for sustainability, circular economy, or environmental services

Benefits

  • Top-tier medical insurance with a generous company contribution for employees and dependents
  • Dental, vision, life, AD&D, and long-term disability insurance
  • 401(k) retirement plan
  • Paid time off and paid holidays
  • Employee Assistance Program

Marketing Team

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