Marketing Director

Rockville, MD (Hybrid)

$100K/yr – $175K/yrSenior Level6+ years expFull time

Posted 1 day ago

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Job Summary

Own and lead the marketing function, setting strategy and executing demand generation across campaigns, branding, and cross-sell initiatives while building a small team and operating marketing programs.

Shape strategy and branding across segments
Drive multi‑channel demand generation and MQL growth
Lead a marketing team and own operations stack

Job Description

Responsibilities

Develop and own strategic leadership/marketing vision
Build and execute full‑funnel demand generation strategy that drives MQLs
Lead small marketing team, manage marketing operations and build out marketing resource stack
Directly plan and execute marketing campaigns initially
Define brand identity, messaging and education for market segments
Analyze market segments for growth opportunities
Oversee digital presence, social media presence, marketing content, marketing collateral and engagement strategies
Develop marketing strategies to increase cross-sell rates among business lines
Support geographic expansion with marketing campaigns/initiatives
Collaborate to pilot and launch new offerings

Requirements

At least 6 years of progressive marketing experience, preferably within B2B or B2C services, sustainability, waste management, logistics or a related industry
Demonstrated success driving MQL growth, digital marketing performance, and multi‑channel campaigns
Experience managing both digital and traditional marketing programs
Strong portfolio of marketing collateral development and content leadership
Expertise with in‑person marketing, field marketing, or community engagement
Expertise in building or scaling a marketing function in a growth‑stage company
Strong strategic thinking paired with willingness to execute hands‑on work
Expertise in CRM systems, marketing automation, analytics tools, and digital advertising platforms
Exceptional communication, leadership, and cross‑functional collaboration skills
Passion for sustainability, circular economy, or environmental services

Benefits

Top-tier medical insurance with a generous company contribution for employees and dependents
Dental, vision, life, AD&D, and long-term disability insurance
401(k) retirement plan
Paid time off and paid holidays
Employee Assistance Program