Responsibilities

• All marketing channels (digital, social, content, paid, referral, events, brand), run primarily in-house rather than outsourced.
• Selecting and implementing a CRM that tracks lead sources, advertising spend, conversion rates, and patient acquisition cost across channels.
• Dashboards and reporting rhythms so performance is tracked obsessively, with real numbers behind every decision.
• Using AI tools, especially Claude (Anthropic’s AI), to move faster on content, analysis, and workflow without needing to scale headcount to match.
• Testing new approaches to market penetration and outreach, well beyond the usual playbook.
• Mapping the practice’s full revenue pathways (surgical, clinical, research, referral) to prioritize where marketing dollars go.
• Managing budget and any outside vendors or agencies where it makes sense to supplement in-house work.
• Partnering closely with Dr. Shakir and practice leadership as we add physicians and services.

Requirements

• Significant, demonstrated marketing experience. This role isn’t suited to recent graduates or anyone without a real track record; please don’t apply without it.
• A genuinely data-driven mindset: comfortable owning metrics, building tracking systems, and making the call based on numbers.
• Direct experience selecting or implementing a CRM, ideally one built for lead tracking and conversion attribution.
• Hands-on comfort using AI tools, particularly Claude, as part of a modern marketing workflow.
• Real creativity: someone who finds new channels and outreach angles before everyone else does.
• Exceptional organization and follow-through: this role touches a lot of moving parts at once, and nothing falls through the cracks.
• Comfort with a hybrid week: on-site at our Greenwich flagship, in the field with referral partners and the community, and remote as necessary.
• Healthcare, medical, or premium consumer service marketing experience is a plus, though not required.

Preferred

• Healthcare, medical, or premium consumer service marketing experience is a plus, though not required.

Benefits

• Health, dental, and vision insurance.
• Life insurance.
• 401(k).
• A genuinely strong office culture built around one non-negotiable: exceptional patient service.
• 401(k) matching
• Paid time off
• Relocation assistance
• Flexible schedule
• Dental insurance
• Vision insurance