Marketing Director, Ballantine Bantam Dell (Hybrid)

New York City, NY (Hybrid)

$95K/yr – $120K/yrSenior Level8+ years expFull time

Posted 7 days ago

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Job Summary

Own and lead cross-functional marketing campaigns for a diverse slate of fiction and nonfiction titles, guiding strategy, execution, and optimization while mentoring a small team.

  • Develop author-centered campaigns in collaboration with authors and agents
  • Translate market and audience insights into actionable plans across editorial, publicity, and sales

Job Description

Responsibilities

  • Campaign Leadership: Drive marketing campaigns for a broad list of fiction and nonfiction titles, combining big-picture planning with hands-on digital and social execution.
  • Author & Agent Collaboration: Partner closely with authors and agents to develop customized marketing campaigns that reflect each author's vision, connect with readers, and support their publishing goals.
  • People Management: Manage and mentor 2–3 marketers, supporting their growth while collaborating with the Senior Director on team development and department initiatives.
  • Insights & Optimization: Turn audience insights, market trends, and sales data into actionable strategy, setting clear goals and refining tactics to improve performance.
  • Cross-Functional Collaboration: Partner across editorial, publicity, sales, consumer marketing, publishing, and leadership to align priorities, maximize opportunities, and deliver cohesive marketing campaigns.

Requirements

  • Experience: 8–10+ years of marketing experience, preferably in trade publishing, with a proven track record of leading successful title campaigns.
  • Skills: Strong strategic thinking and creative campaign development; strong communication, relationship-building, and presentation skills; able to influence and build trust at all levels of the business.
  • Proficiencies: Expertise in Excel, PowerPoint, and Canva. Knowledge of Adobe Workfront and Creative Suite is a plus

Benefits

  • Full-time employees are eligible for our comprehensive benefits program. Our range of benefits include, but are not limited to, Medical/Prescription drug insurance, Dental, Vision, Health Care/Dependent Care Flexible Spending Account, Health Savings Account, Pre-Tax and Roth 401(k), Short and Long-Term Disability Insurance, Life/AD&D Insurance, Commuter Benefits, Student Loan Repayment Program, Educational Assistance & generous paid time off.

Marketing Team

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