Marketing Director at Albany County Convention & Visitors Bure | New York, USA | $65K/yr – $75K/yr

Albany County Convention & Visitors Bure

Marketing Director

New York, USA (On-site)

$65K/yr – $75K/yrSenior Level5+ years expFull time

Posted 1 month ago

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Job Summary

Own the end to end Chamber and LGRCVB marketing engine from annual planning and media relations to content production and analytics while leading a small team and coordinating with cross functional partners.

Marketing ownership: set annual plans, metrics, and performance reviews across channels.
Content and channels: direct website, social, email, and multimedia content to maintain brand consistency.
People and partnerships: supervise staff and collaborate with Membership, Sales, Visitor Center and events to support programs.

Job Description

Responsibilities

Develop and implement annual marketing plans for the Chamber and LGRCVB with measurable goals and performance metrics.
Monitor and evaluate marketing performance and adjust initiatives to maximize results.
Maintain annual marketing calendars and project timelines.

Requirements

Bachelor's degree in Marketing, Communications, Public Relations, Journalism, Business, or related field; equivalent experience may be considered.
Minimum of five years in marketing, communications, public relations, tourism, hospitality, chamber, nonprofit, or related industries.
Strong written, verbal, and presentation skills.
Experience managing websites, social media platforms, email marketing, and digital content.
Knowledge of marketing analytics and performance measurement.
Experience supervising staff and managing multiple projects simultaneously.
Proficiency with Microsoft Office, Adobe Suite, Canva, CRM platforms, website CMS, and marketing technologies.
Photography and videography experience preferred.
Valid driver's license and reliable transportation.