Responsibilities

• Develop and execute integrated growth marketing programs for clusters of strategic, named accounts across a range of channels, including digital, inbound marketing, events, webinars, social media, Business microsites, and Business Development programs.
• Build, optimize, and report on ABM programs using intent data, account engagement metrics, buying group insights, and attribution reporting to measure marketing impact and inform strategy recommendations.
• Oversee select high-impact field experiences (regional events, executive dinners, roadshows, sponsorships, experiential programs) that target these accounts as part of a broader acquisition strategy
• Develop account-specific content strategies aligned to target account priorities, buying group needs, and funnel stages, creating personalized messaging, thought leadership, executive content, and campaign assets that drive engagement and pipeline progression.
• Partner with Product Marketing, Sales, and Content teams to identify content gaps, create account-based content journeys, and optimize content performance using engagement insights, intent data, and ABM analytics.
• Present strategic plans, campaign performance, account insights, and growth recommendations to sales leadership, executive stakeholders, and internal teams.
• Drive measurable improvements in new opportunities, account penetration, deal velocity, influence on pipeline, and expansion opportunities within groups of accounts.
• Develop 1:few campaign briefs, messaging frameworks, audience segmentation, and activation plans across digital, email, paid media, content, and other channels.
• Help define annual and quarterly campaign priorities for named accounts and account clusters, messaging focus areas, and content needs for in partnership with cross-functional stakeholders.
• Lead the use of AI-enabled approaches to improve marketing workflows, scale content and campaign operations, and increase team productivity and consistency across the Study Experience marketing function.

• Use data and insights to continuously improve campaign performance, content effectiveness, and the buyer journey.
• Serve as a strategic partner, mentor, and subject matter expert to peers and junior team members, providing leadership without direct people management.