Responsibilities

• Develop and execute the social media content calendar across all Cost.U.Less markets
• Create compelling digital content, copywriting, and campaign messaging aligned with brand standards and promotional priorities
• Support brand consistency across digital platforms, promotional messaging, and customer-facing marketing materials
• Assist with social media paid advertising strategy and campaign optimization
• Manage the Cost.U.Less WhatsApp Loyalty Program, including monthly campaigns, coupon deployment, subscriber engagement, and promotional communications
• Coordinate promotional coupon setup, testing, and execution across digital marketing channels
• Assist in analysis of promotional performance, coupon redemption trends, and customer engagement metrics
• Participate in promotional post-mortem reporting and provide recommendations for future campaign optimization
• Participate in proofing and quality control of monthly promotional ads and related marketing materials
• Assist in maintaining promotional messaging consistency, pricing accuracy, and brand standards across advertising assets

Requirements

• 3–5 years of previous experience in Digital Marketing, Social Media Marketing, Content Creation, or related marketing field required
• Experience managing branded social media accounts and executing multi-channel digital marketing campaigns
• Experience creating digital content using Canva or similar creative design platforms required
• Experience with email marketing platforms and campaign deployment required (Tekside or similar email marketing software preferred)
• Proficiency in Microsoft Office required, including intermediate Excel skills
• Strong copywriting, proofreading, and communication skills required
• Demonstrated ability to manage multiple projects, deadlines, and priorities in a fast-paced retail environment
• Strong organizational skills and exceptional attention to detail required
• Strong collaboration skills with the ability to work cross-functionally with merchants, designers, store teams, and external partners
• Intermediate knowledge of advertising principles, promotional marketing, and retail branding

Preferred

• Video editing, photography, or short-form content creation experience
• Meltwater or similar social media tools experience
• Website/e-commerce content management experience
• Experience with budgeting principles (basic)

Benefits

• an attractive and competitive salary and benefits package